I recently read a post on this topic that Passle provided as part of their Insiders Club series. It includes a recap of 2022 survey results from 100 general counsels (US and UK) and CMOs that caught my attention. Discussed in their CMO Series Live session, Passle...
Month: February 2025
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6 New Year Resolutions to Kick-Start Your Law Firm Marketing
The start of a new year offers law firms the chance to evaluate and revamp their marketing strategies to better meet their clients needs. Setting purposeful resolutions can also help you stay competitive, increase visibility, and ensure you grow year after year. Sure,...
The Importance of Redirects for SEO
When a user attempts to access a web page that no longer exists or was moved to a new location, they encounter a 404 error, or "Not Found" error. Not only can this be frustrating for visitors and damaging to your website's overall user experience but...
Boost Your Law Firm’s Presence with IG & FB Stories
Can IG and FB Stories Boost Your Firm's Social Media Presence? TLDR: yes. Instagram and Facebook Stories are powerful tools for law firms to stand out on social media. Even though Stories do disappear from your Feed, Profile and Direct Messages (DMs) after 24 hours,...
Google’s Shift to ‘Key Events’: What It Means for Your Law Firm’s Metrics
If you’re currently using Google Analytics (GA4) to monitor your firm’s website traffic and evaluate your online marketing efforts, it's important to be aware of a recent update to one of Google’s key metrics on the platform. Google GA4 Metrics Update: What...
Link Building: Vetting Directories (Not All Directories are Useful)
We frequently get asked for input on whether a client should list with an online directory that has reached out. External link building, which includes getting listed on relevant directories is part of an integrated SEO strategy. The goal is to collect relevant back...
Distinguished Gentlemen’s Ride 2024
A heartfelt thank you to everyone who generously donated to the Movember Foundation last week in support of my Distinguished Gentlemen's Ride 2024. Your contributions will make a significant impact on men's health, specifically prostate cancer and mental health. It...
Tips to Detect and Avoid Facebook Phishing Scams
Recently we've seen a resurgence in messages coming through on Facebook and Instagram pages and via emails to clients threatening to suspend or permanently delete a Facebook account. They typically claim the client is in violation of Facebook Community Standards...
Handling Negative or Fake Google Reviews: Essential Steps for Law Firms
Google reviews play an important role in today’s digital landscape. More than 90% of people are inclined to check Google Reviews and online testimonials before visiting a business. Reviews can assist prospective clients with their decision-making process and help your...
The Importance of Website Maintenance for Law Firms.
Your website is a key component of your marketing strategy. It can operate as a lead generation tool, a credibility check, or both. Either way, your website is not a “launch and forget it” proposition. Even if your marketing strategy does not include content marketing...
5 Easy (Low-To-No Cost) Actions That Support Website SEO
For law firms, websites are a key marketing asset. They act as your virtual front door and the landing pad for most other marketing initiatives (e.g., Google ads and paid social ads). Further, you can bet that even if a client has been referred to your firm, they will...
Is It Time to Leave X? Considerations for Law Firms.
In today's digital age, there is no question that social media has become an integral tool for professionals across various industries, including the legal industry. Your peers are on social media; according to the American Bar Association, 81% of firms are...
Google’s Mandatory Multi-Factor Authentication – What You Need to Know
Starting this May, Google is implementing a new security requirement that could impact your Google account. They will be enforcing 2-factor authentication (2FA) for all Google accounts using their Cloud services, including the Google Maps API for embedded maps on...
Thought Leadership: Why it Matters and 4 Best Practices
I recently read a post on this topic that Passle provided as part of their Insiders Club series. It includes a recap of 2022 survey results from 100 general counsels (US and UK) and CMOs that caught my attention. Discussed in their CMO Series Live session, Passle...
Why Lawyers Should Prioritize Client Personas for Stronger Client Connections
Understanding client needs, preferences, and concerns is at the heart of building trust and credibility. One of the most effective ways to gain this insight is through building client personas - detailed profiles that represent different segments of your target...
Legal Marketing With An Insider’s Perspective.
Two members of our leadership team have practiced law in British Columbia. 100+ law firm and legal stakeholder organization clients served since 2001.
From courtroom to boardroom to back office, we get it. Let’s skip the part where you pay to educate your agency on how a law firm works, and get straight to work putting you ahead of the competition.