The start of a new year offers law firms the chance to evaluate and revamp their marketing strategies to better meet their clients needs. Setting purposeful resolutions can also help you stay competitive, increase visibility, and ensure you grow year after year. Sure,...
Brianne Gillham
Skunkworks Managing Director, Western Canada. Brianne has over a decade of marketing experience and deep expertise in firm management from her time at Clio Practice Management Software. She specializes in advising lawyers on growth strategies across various practice areas.
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Other Recent Posts
The Importance of Redirects for SEO
When a user attempts to access a web page that no longer exists or was moved to a new location, they encounter a 404 error, or "Not Found" error. Not only can this be frustrating for visitors and damaging to your website's overall user experience but...
Boost Your Law Firm’s Presence with IG & FB Stories
Can IG and FB Stories Boost Your Firm's Social Media Presence? TLDR: yes. Instagram and Facebook Stories are powerful tools for law firms to stand out on social media. Even though Stories do disappear from your Feed, Profile and Direct Messages (DMs) after 24 hours,...
Google’s Shift to ‘Key Events’: What It Means for Your Law Firm’s Metrics
If you’re currently using Google Analytics (GA4) to monitor your firm’s website traffic and evaluate your online marketing efforts, it's important to be aware of a recent update to one of Google’s key metrics on the platform. Google GA4 Metrics Update: What...
Link Building: Vetting Directories (Not All Directories are Useful)
We frequently get asked for input on whether a client should list with an online directory that has reached out. External link building, which includes getting listed on relevant directories is part of an integrated SEO strategy. The goal is to collect relevant back...
Distinguished Gentlemen’s Ride 2024
A heartfelt thank you to everyone who generously donated to the Movember Foundation last week in support of my Distinguished Gentlemen's Ride 2024. Your contributions will make a significant impact on men's health, specifically prostate cancer and mental health. It...
Tips to Detect and Avoid Facebook Phishing Scams
Recently we've seen a resurgence in messages coming through on Facebook and Instagram pages and via emails to clients threatening to suspend or permanently delete a Facebook account. They typically claim the client is in violation of Facebook Community Standards...
Handling Negative or Fake Google Reviews: Essential Steps for Law Firms
Google reviews play an important role in today’s digital landscape. More than 90% of people are inclined to check Google Reviews and online testimonials before visiting a business. Reviews can assist prospective clients with their decision-making process and help your...
The Importance of Website Maintenance for Law Firms.
Your website is a key component of your marketing strategy. It can operate as a lead generation tool, a credibility check, or both. Either way, your website is not a “launch and forget it” proposition. Even if your marketing strategy does not include content marketing...
Lawyers and YouTube – Best Practices and Platform Updates
Video Marketing Video has emerged as one of the most popular media sources available across all platforms and channels. People love videos because they are more engaging and expressive than articles and photos. In fact, the amount of video people are consuming online...
Brianne has written:
4 Branding Mistakes Law Firms Should Avoid
Branding is more than just a logo or a catchy slogan. A brand has just a fraction of a second to make a first impression on potential clients. In that brief moment, elements like logo design, colour scheme, typography, and overall visual identity play a crucial role...
Is It Time to Leave X? Considerations for Law Firms.
In today's digital age, there is no question that social media has become an integral tool for professionals across various industries, including the legal industry. Your peers are on social media; according to the American Bar Association, 81% of firms are...
Why Lawyers Should Prioritize Client Personas for Stronger Client Connections
Understanding client needs, preferences, and concerns is at the heart of building trust and credibility. One of the most effective ways to gain this insight is through building client personas - detailed profiles that represent different segments of your target...
6 New Year Resolutions to Kick-Start Your Law Firm Marketing
Sure, the pros start plotting their legal marketing strategy by July – but if January snuck up on you, think of it as your opportunity to dive in now.
Lawyers and YouTube – Best Practices and Platform Updates
Video Marketing Video has emerged as one of the most popular media sources available across all platforms and channels. People love videos because they are more engaging and expressive than articles and photos. In fact, the amount of video people are consuming online...
Google Analytics 4 (GA4): What You Need to Know
It’s Google’s world, and we’re just living it. You may have been told by a member of your marketing team that Google is retiring their current website analytics platform, Universal Analytics, in favour of their newest property Google Analytics 4 (GA4). But what does...
Google Business Profile (Google My Business) for Lawyers
At some point in our lives, we have all told our friends, coworkers, or relatives, “Just Google it.” It would be hard to imagine our life without Google. Every day, users rely on Google to carry out their daily searches. From finding the nearest grocery store to...
Legal Marketing With An Insider’s Perspective.
Two members of our leadership team have practiced law in British Columbia. 100+ law firm and legal stakeholder organization clients served since 2001.
From courtroom to boardroom to back office, we get it. Let’s skip the part where you pay to educate your agency on how a law firm works, and get straight to work putting you ahead of the competition.