Facebook page visibility on search engines: If your firm’s Facebook page isn’t appearing in Google search results, you’re not alone. Visibility issues can stem from simple settings, incomplete profiles, or indexing limitations. The good news: most of these problems...
Month: August 2024
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Spring Clean Your Marketing Data: What Google Analytics Metrics Actually Matter for Law Firms?
Most law firms today have access to more marketing data than ever before, often through tools like Google Analytics, ad platforms, and CRM systems. But despite this, many firms are still not fully leveraging that data. Research shows that only a small portion of firms...
How AI Decides Who to Trust (And Why That Should Be You)
AI search can feel mysterious, but it’s actually pretty practical. It looks for clear, consistent, trustworthy information, especially in high-stakes fields like law. A lot of your potential clients turn to AI before reaching out to you. When you use AI tools...
SEO Didn’t Disappear – It Just Started Talking Back
Much like how the Oxford Dictionary adds new words every year, digital marketers invent new terms and acronyms. If you’re not living in this world every day, it can feel like marketers suddenly agreed to start speaking in tongues just to keep everyone else guessing....
Teach a man to fish…and he may just write a book.
Fisheries scientist David Levy publishes his memoir! Congratulations to long-time Skunkworks’ client, David Levy, on the publication of his memoir, Swimming Upstream: A Fish Biologist’s Journey. David’s book is a celebration of nature told through the eyes of a...
Google Reviews Matter
I was recently interviewed by the Canadian Bar Association’s National Magazine for an article written by Julie Stauffer. We discussed the growing importance of digital presence for law firms, particularly how online reviews influence prospective clients. After...
How Law Firms Can Leverage a Visual-First Platform Like Instagram
In an industry built on trust and expertise, law firms often rely on traditional marketing methods to reach clients. Many firms feel more comfortable networking and building referrals, which feel less risky and more aligned with the personal trust-building central to...
Dedicated Landing Pages for Events
The ideal outcomes of any presentation are as follows: your audience has a clear understanding of your topic, they walk away confident in your expertise, and you gain a wave of new prospective clients—making the time and effort invested completely worthwhile. One...
Bluesky for Law Firms: Is It the Right Social Media Alternative to X?
Social media remains a powerful tool for law firms looking to build their brand, engage with industry peers, and reach potential clients. With over 80% of law firms using social media in some professional capacity and LinkedIn, in particular, and Facebook being the...
5 Easy (Low-To-No Cost) Actions That Support Website SEO
For law firms, websites are a key marketing asset. They act as your virtual front door and the landing pad for most other marketing initiatives (e.g., Google ads and paid social ads). Further, you can bet that even if a client has been referred to your firm, they will...
The Importance of Redirects for SEO
When a user attempts to access a web page that no longer exists or was moved to a new location, they encounter a 404 error, or "Not Found" error. Not only can this be frustrating for visitors and damaging to your website's overall user experience but...
Boost Your Law Firm’s Presence with IG & FB Stories
Can IG and FB Stories Boost Your Firm's Social Media Presence? TLDR: yes. Instagram and Facebook Stories are powerful tools for law firms to stand out on social media. Even though Stories do disappear from your Feed, Profile and Direct Messages (DMs) after 24 hours,...
Google’s Shift to ‘Key Events’: What It Means for Your Law Firm’s Metrics
If you’re currently using Google Analytics (GA4) to monitor your firm’s website traffic and evaluate your online marketing efforts, it's important to be aware of a recent update to one of Google’s key metrics on the platform. Google GA4 Metrics Update: What...
Link Building: Vetting Directories (Not All Directories are Useful)
We frequently get asked for input on whether a client should list with an online directory that has reached out. External link building, which includes getting listed on relevant directories is part of an integrated SEO strategy. The goal is to collect relevant back...
Legal Marketing With An Insider’s Perspective.
Two members of our leadership team have practiced law in British Columbia. 100+ law firm and legal stakeholder organization clients served since 2001.
From courtroom to boardroom to back office, we get it. Let’s skip the part where you pay to educate your agency on how a law firm works, and get straight to work putting you ahead of the competition.