Insights from the Canadian legal marketing experts at Skunkworks
Meta Verified is a monthly subscription service for businesses and creators on Facebook and Instagram. It’s the little checkmark (badge) you see next to profile names. Simply put, it’s a way to pay for a "digital security and credibility bundle" that was previously...
Over the past year, it’s become clear that we’re in the middle of a fundamental shift in how people interact with searching for services online. For marketers and firms, this moment feels uncertain (and maybe a little stressful). At a practical level, the...
Skunkworks is proud to announce the launch of the new digital home for The Hon. Elliott Myers, K.C. —elliottmyersadr.ca. After a distinguished career on the Supreme Court of British Columbia, Elliott Myers transitioned his judicial expertise into a new role as a...
Every once in a while, I like to google myself just to see what is being said about me. It’s not vain, it’s almost a necessity in today’s world. I find information about where I am working, activities I have been involved in and occasionally, something pops up that is...
There’s a certain point in the year when everything starts to feel slightly out of place. Nothing is broken or urgent, everything just feels cluttered and not optimally managed. For many firms, Meta account management lives squarely in that category. What began...
Facebook page visibility on search engines: If your firm’s Facebook page isn’t appearing in Google search results, you’re not alone. Visibility issues can stem from simple settings, incomplete profiles, or indexing limitations. The good news: most of these problems...
Spring clean your law firm’s marketing data. Learn which metrics matter and turn Google Analytics insights into smarter decisions.
If your law firm is showing up in search but seeing fewer clicks, don’t panic. You’re not doing anything wrong, search itself has changed. When someone gets their answer without clicking through to a website it’s called a zero-click result. This is usually from an AI...
AI search can feel mysterious, but it’s actually pretty practical. It looks for clear, consistent, trustworthy information, especially in high-stakes fields like law. A lot of your potential clients turn to AI before reaching out to you. When you use AI tools...
Much like how the Oxford Dictionary adds new words every year, digital marketers invent new terms and acronyms. If you’re not living in this world every day, it can feel like marketers suddenly agreed to start speaking in tongues just to keep everyone else guessing....
From courtroom to boardroom to back office, we get it. Let’s skip the part where you pay to educate your agency on how a law firm works, and get straight to work putting you ahead of the competition.