Facebook page visibility on search engines: If your firm’s Facebook page isn’t appearing in Google search results, you’re not alone. Visibility issues can stem from simple settings, incomplete profiles, or indexing limitations. The good news: most of these problems...
Deb Kondysar
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Other Recent Posts
Spring Clean Your Marketing Data: What Google Analytics Metrics Actually Matter for Law Firms?
Most law firms today have access to more marketing data than ever before, often through tools like Google Analytics, ad platforms, and CRM systems. But despite this, many firms are still not fully leveraging that data. Research shows that only a small portion of firms...
How AI Decides Who to Trust (And Why That Should Be You)
AI search can feel mysterious, but it’s actually pretty practical. It looks for clear, consistent, trustworthy information, especially in high-stakes fields like law. A lot of your potential clients turn to AI before reaching out to you. When you use AI tools...
Overview of the Meta Verified Badge – Is it Worth It?
Meta Verified is a monthly subscription service for businesses and creators on Facebook and Instagram. It’s the little checkmark (badge) you see next to profile names. Simply put, it’s a way to pay for a "digital security and credibility bundle" that was previously...
Time for a Digital Deep Clean of Your Citations
Every once in a while, I like to google myself just to see what is being said about me. It’s not vain, it’s almost a necessity in today’s world. I find information about where I am working, activities I have been involved in and occasionally, something pops up that is...
When You Win Search – But Don’t Get the Click
If your law firm is showing up in search but seeing fewer clicks, don’t panic. You’re not doing anything wrong, search itself has changed. When someone gets their answer without clicking through to a website it’s called a zero-click result. This is usually from an AI...
How AI Decides Who to Trust (And Why That Should Be You)
AI search can feel mysterious, but it’s actually pretty practical. It looks for clear, consistent, trustworthy information, especially in high-stakes fields like law. A lot of your potential clients turn to AI before reaching out to you. When you use AI tools...
SEO Didn’t Disappear – It Just Started Talking Back
Much like how the Oxford Dictionary adds new words every year, digital marketers invent new terms and acronyms. If you’re not living in this world every day, it can feel like marketers suddenly agreed to start speaking in tongues just to keep everyone else guessing....
Legal Marketing With An Insider’s Perspective.
Two members of our leadership team have practiced law in British Columbia. 100+ law firm and legal stakeholder organization clients served since 2001.
From courtroom to boardroom to back office, we get it. Let’s skip the part where you pay to educate your agency on how a law firm works, and get straight to work putting you ahead of the competition.