The start of a new year offers law firms the chance to evaluate and revamp their marketing strategies to better meet their clients needs. Setting purposeful resolutions can also help you stay competitive, increase visibility, and ensure you grow year after year. Sure,...
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The Importance of Redirects for SEO
When a user attempts to access a web page that no longer exists or was moved to a new location, they encounter a 404 error, or "Not Found" error. Not only can this be frustrating for visitors and damaging to your website's overall user experience but...
Boost Your Law Firm’s Presence with IG & FB Stories
Can IG and FB Stories Boost Your Firm's Social Media Presence? TLDR: yes. Instagram and Facebook Stories are powerful tools for law firms to stand out on social media. Even though Stories do disappear from your Feed, Profile and Direct Messages (DMs) after 24 hours,...
Google’s Shift to ‘Key Events’: What It Means for Your Law Firm’s Metrics
If you’re currently using Google Analytics (GA4) to monitor your firm’s website traffic and evaluate your online marketing efforts, it's important to be aware of a recent update to one of Google’s key metrics on the platform. Google GA4 Metrics Update: What...
Link Building: Vetting Directories (Not All Directories are Useful)
We frequently get asked for input on whether a client should list with an online directory that has reached out. External link building, which includes getting listed on relevant directories is part of an integrated SEO strategy. The goal is to collect relevant back...
Distinguished Gentlemen’s Ride 2024
A heartfelt thank you to everyone who generously donated to the Movember Foundation last week in support of my Distinguished Gentlemen's Ride 2024. Your contributions will make a significant impact on men's health, specifically prostate cancer and mental health. It...
Tips to Detect and Avoid Facebook Phishing Scams
Recently we've seen a resurgence in messages coming through on Facebook and Instagram pages and via emails to clients threatening to suspend or permanently delete a Facebook account. They typically claim the client is in violation of Facebook Community Standards...
Handling Negative or Fake Google Reviews: Essential Steps for Law Firms
Google reviews play an important role in today’s digital landscape. More than 90% of people are inclined to check Google Reviews and online testimonials before visiting a business. Reviews can assist prospective clients with their decision-making process and help your...
The Importance of Website Maintenance for Law Firms.
Your website is a key component of your marketing strategy. It can operate as a lead generation tool, a credibility check, or both. Either way, your website is not a “launch and forget it” proposition. Even if your marketing strategy does not include content marketing...
Lawyers and YouTube – Best Practices and Platform Updates
Video Marketing Video has emerged as one of the most popular media sources available across all platforms and channels. People love videos because they are more engaging and expressive than articles and photos. In fact, the amount of video people are consuming online...
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Strategy
Our Strategy Expertise With extensive experience serving law and professional services firms, we help you develop actionable strategies that drive growth, enhance client engagement, and optimize business performance. Our team works closely with you to understand your...
Branding
Our Branding Expertise Skunkworks, we specialize in creating and refining the visual identity of law and professional services firms to ensure they stand out in a competitive market. Whether you're creating a brand from the ground up, updating your logo, or...
Web Development
Our Website Development Expertise We go beyond just creating beautiful websites – we build strategic online platforms designed to empower law firms and professional service providers in today’s competitive landscape. We understand that your website is often the first...
Social Media
Our Social Media Expertise A strong social media presence is essential for building trust, engaging with potential clients, and establishing you as a leader in your field. At Skunkworks, we craft tailored social media strategies—both paid and organic—that connect you...
Search Engine Marketing
Our Search Engine Marketing Expertise At Skunkworks, we are Google Partner certified, giving us the expertise and tools needed to get you noticed by the right audience. Our Search Engine Marketing (SEM) strategies are focused on delivering high-quality, targeted...
Digital Campaigns
Our Digital Campaign Expertise We specialize in crafting targeted digital marketing campaigns that help law firms and other professional service organizations elevate their online presence, connect with potential clients, and grow their business. In today’s...
Legal Marketing With An Insider’s Perspective.
Two members of our leadership team have practiced law in British Columbia. 100+ law firm and legal stakeholder organization clients served since 2001.
From courtroom to boardroom to back office, we get it. Let’s skip the part where you pay to educate your agency on how a law firm works, and get straight to work putting you ahead of the competition.