Facebook page visibility on search engines: If your firm’s Facebook page isn’t appearing in Google search results, you’re not alone. Visibility issues can stem from simple settings, incomplete profiles, or indexing limitations. The good news: most of these problems...
Year: 2026
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Spring Clean Your Marketing Data: What Google Analytics Metrics Actually Matter for Law Firms?
Most law firms today have access to more marketing data than ever before, often through tools like Google Analytics, ad platforms, and CRM systems. But despite this, many firms are still not fully leveraging that data. Research shows that only a small portion of firms...
How AI Decides Who to Trust (And Why That Should Be You)
AI search can feel mysterious, but it’s actually pretty practical. It looks for clear, consistent, trustworthy information, especially in high-stakes fields like law. A lot of your potential clients turn to AI before reaching out to you. When you use AI tools...
SEO Didn’t Disappear – It Just Started Talking Back
Much like how the Oxford Dictionary adds new words every year, digital marketers invent new terms and acronyms. If you’re not living in this world every day, it can feel like marketers suddenly agreed to start speaking in tongues just to keep everyone else guessing....
Teach a man to fish…and he may just write a book.
Fisheries scientist David Levy publishes his memoir! Congratulations to long-time Skunkworks’ client, David Levy, on the publication of his memoir, Swimming Upstream: A Fish Biologist’s Journey. David’s book is a celebration of nature told through the eyes of a...
Google Reviews Matter
I was recently interviewed by the Canadian Bar Association’s National Magazine for an article written by Julie Stauffer. We discussed the growing importance of digital presence for law firms, particularly how online reviews influence prospective clients. After...
How Law Firms Can Leverage a Visual-First Platform Like Instagram
In an industry built on trust and expertise, law firms often rely on traditional marketing methods to reach clients. Many firms feel more comfortable networking and building referrals, which feel less risky and more aligned with the personal trust-building central to...
Dedicated Landing Pages for Events
The ideal outcomes of any presentation are as follows: your audience has a clear understanding of your topic, they walk away confident in your expertise, and you gain a wave of new prospective clients—making the time and effort invested completely worthwhile. One...
Bluesky for Law Firms: Is It the Right Social Media Alternative to X?
Social media remains a powerful tool for law firms looking to build their brand, engage with industry peers, and reach potential clients. With over 80% of law firms using social media in some professional capacity and LinkedIn, in particular, and Facebook being the...
5 Easy (Low-To-No Cost) Actions That Support Website SEO
For law firms, websites are a key marketing asset. They act as your virtual front door and the landing pad for most other marketing initiatives (e.g., Google ads and paid social ads). Further, you can bet that even if a client has been referred to your firm, they will...
Overview of the Meta Verified Badge – Is it Worth It?
Meta Verified is a monthly subscription service for businesses and creators on Facebook and Instagram. It’s the little checkmark (badge) you see next to profile names. Simply put, it’s a way to pay for a "digital security and credibility bundle" that was previously...
The Shift in Search: AI, Google, and What Comes Next
Over the past year, it’s become clear that we’re in the middle of a fundamental shift in how people interact with searching for services online. For marketers and firms, this moment feels uncertain (and maybe a little stressful). At a practical level, the...
From BC Supreme Court to ADR: A New Online Presence for the Hon. Elliott Myers, K.C.
Skunkworks is proud to announce the launch of the new digital home for The Hon. Elliott Myers, K.C. —elliottmyersadr.ca. After a distinguished career on the Supreme Court of British Columbia, Elliott Myers transitioned his judicial expertise into a new role as a...
Time for a Digital Deep Clean of Your Citations
Every once in a while, I like to google myself just to see what is being said about me. It’s not vain, it’s almost a necessity in today’s world. I find information about where I am working, activities I have been involved in and occasionally, something pops up that is...
Untangling Your Facebook / Instagram (Meta) Account Setup for Better Control
There’s a certain point in the year when everything starts to feel slightly out of place. Nothing is broken or urgent, everything just feels cluttered and not optimally managed. For many firms, Meta account management lives squarely in that category. What began...
Firm Facebook Page is Not Showing up in Google? Try These Troubleshooting Tips
Facebook page visibility on search engines: If your firm’s Facebook page isn’t appearing in Google search results, you’re not alone. Visibility issues can stem from simple settings, incomplete profiles, or indexing limitations. The good news: most of these problems...
Spring Clean Your Marketing Data: What Google Analytics Metrics Actually Matter for Law Firms?
Spring clean your law firm’s marketing data. Learn which metrics matter and turn Google Analytics insights into smarter decisions.
When You Win Search – But Don’t Get the Click
If your law firm is showing up in search but seeing fewer clicks, don’t panic. You’re not doing anything wrong, search itself has changed. When someone gets their answer without clicking through to a website it’s called a zero-click result. This is usually from an AI...
How AI Decides Who to Trust (And Why That Should Be You)
AI search can feel mysterious, but it’s actually pretty practical. It looks for clear, consistent, trustworthy information, especially in high-stakes fields like law. A lot of your potential clients turn to AI before reaching out to you. When you use AI tools...
SEO Didn’t Disappear – It Just Started Talking Back
Much like how the Oxford Dictionary adds new words every year, digital marketers invent new terms and acronyms. If you’re not living in this world every day, it can feel like marketers suddenly agreed to start speaking in tongues just to keep everyone else guessing....
Legal Marketing With An Insider’s Perspective.
Two members of our leadership team have practiced law in British Columbia. 100+ law firm and legal stakeholder organization clients served since 2001.
From courtroom to boardroom to back office, we get it. Let’s skip the part where you pay to educate your agency on how a law firm works, and get straight to work putting you ahead of the competition.