About the Role

Skunkworks Creative Group is seeking an organized, detail-oriented Digital Marketing Specialist to support a portfolio of clients across the legal, professional services, and veterinary industries. This role combines client account management with hands-on digital marketing, with a strong focus on SEO, paid digital advertising, analytics, and ongoing performance optimization.

The ideal candidate is digitally minded and comfortable working with data to understand how websites and campaigns are performing, identify opportunities, and make informed recommendations. They should have experience with SEO and SEM, Google Analytics, conversion tracking, and paid advertising, while also being a strong writer who can translate strategy and insights into effective website content and digital campaigns.

This is a hands-on role for someone who enjoys digging into performance data as much as they enjoy managing projects and collaborating with a creative team. The right person is curious about how people find and interact with brands online, stays current with changes in search and digital marketing, and is always looking for ways to improve client performance. Must love dogs.

Key Responsibilities

This is a varied, hands-on role that touches many areas of digital marketing and client service. You’ll manage day-to-day client needs while working across SEO, paid advertising, analytics, website management, content, and reporting, collaborating with the broader Skunkworks team to keep projects moving and deliver strong results for our clients.

Paid Digital Advertising

• Manage and optimize paid advertising campaigns across Google Ads, Meta (Facebook and Instagram), and LinkedIn for assigned clients.
• Monitor campaign budgets, targeting, keywords, audiences, ad creative, and performance, making ongoing adjustments to improve results.
• Conduct keyword and audience research and identify opportunities for new campaigns and targeting strategies.
• Review Google Ads search terms, manage negative keywords, and monitor campaign quality and competitive activity.
• Develop and refine ad copy, campaign messaging, and creative concepts tailored to client objectives and target audiences.
• Build and refine audience targeting across Meta and LinkedIn, including demographic, geographic, interest, professional, and remarketing audiences.
• Track conversions and campaign performance using Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics (GA4), and other reporting tools.
• Provide paid advertising performance insights and recommendations as part of quarterly client reporting.
• Coordinate with content, design, and technical team members on landing pages, creative assets, and conversion tracking as needed.

Website Content & Management

• Loading, optimize, and publish blog posts using WordPress.
• Update website content, service pages, team profiles, and other website information as needed.
• Collaborate with the technical team in performing ongoing website maintenance (e.g., monthly form testing and monitoring site functionality), and quality assurance.
• Work with designers to implement website updates and graphics.

Content Creation

• Write website copy for new and existing client websites.
• Develop blog articles, LinkedIn posts, and social media content tailored to each client’s brand and audience.
• Create marketing content for Skunkworks Creative Group, including blogs, newsletters, and social media.
• Ensure all content is accurate, engaging, and optimized for search engines where appropriate.

Local SEO & Online Presence

• Monitor Google Reviews for assigned clients and report fraudulent or spam reviews.
• Update and optimize Google Business Profiles, including services, descriptions, and business information.
• Research and manage online directory listings to improve local search visibility and citation consistency.
• Assist with local SEO initiatives and emerging AI search visibility strategies.

Reporting & Research

• Gather Google Analytics and other performance data for quarterly client reports.
• Prepare reporting templates and assist with performance analysis.
• Research digital marketing trends, AI search visibility, and new opportunities to improve client performance.

Quality Assurance

• Proofread website content, marketing materials, and client deliverables for grammar, accuracy, and consistency.
• Review completed work before client delivery to ensure a high standard of quality.

Client Account Support

• Manage day-to-day marketing activities for an assigned portfolio of clients.
• Coordinate with internal team members to ensure client requests and projects are completed accurately and on schedule.
• Build and maintain positive client relationships through responsive communication and proactive support.
• Assist with onboarding new clients, including branding discovery and information gathering as well as website audits.

What We’re Looking For

We’re looking for someone who combines strong digital marketing skills with excellent communication, organization, and attention to detail. You don’t need to check every box, but you should be comfortable working across analytics, SEO, paid advertising, website management, and content, and be eager to keep learning as digital marketing continues to evolve.

Qualifications

• Exceptional written and verbal communication skills.
• Strong editing and proofreading abilities.
• Experience with WordPress website management.
• Familiarity with Google Business Profile, local SEO, and online business listings.
• Working knowledge of Google Analytics (GA4) and digital marketing metrics.
• Experience managing Google Ads campaigns, including campaign optimization, keyword management, conversion tracking, and performance analysis.
• Working knowledge of Google Tag Manager, including implementing and managing tags, triggers, and conversion tracking for websites and digital advertising campaigns.
• Experience writing website content, blogs, and social media posts.
• Excellent organizational and project management skills.
• Ability to manage multiple deadlines and prioritize competing tasks.
• Experience working with professional service firms is considered an asset.

Preferred Skills

• Knowledge of SEO best practices.
• Experience with Canva or Adobe Creative Suite.
• Familiarity with AI-powered search and digital marketing trends.
• Understanding of social media management platforms.
• Experience working in a marketing agency environment.

What You’ll Bring

• A keen eye for detail and commitment to quality.
• A collaborative mindset and willingness to support teammates.
• Strong problem-solving skills and initiative.
• The ability to balance strategic thinking with hands-on execution.
• A passion for helping clients succeed through thoughtful digital marketing and exceptional service.

Compensation & Location

The salary range for this position is $50,000–$60,000 annually, depending on experience and qualifications.

This is a fully remote position; however, applicants must be based in Canada and legally entitled to work in Canada.

How to Apply

Interested candidates are invited to email their CV and cover letter to [email protected]. Please tell us a little about your experience and why you think you’d be a great fit for the Skunkworks team.

We thank all applicants for their interest. Only those selected for an interview will be contacted.