Insights from the Canadian legal marketing experts at Skunkworks
In today's digital age, there is no question that social media has become an integral tool for professionals across various industries, including the legal industry. Your peers are on social media; according to the American Bar Association, 81% of firms are...
Starting this May, Google is implementing a new security requirement that could impact your Google account. They will be enforcing 2-factor authentication (2FA) for all Google accounts using their Cloud services, including the Google Maps API for embedded maps on...
I recently read a post on this topic that Passle provided as part of their Insiders Club series. It includes a recap of 2022 survey results from 100 general counsels (US and UK) and CMOs that caught my attention. Discussed in their CMO Series Live session, Passle...
Understanding client needs, preferences, and concerns is at the heart of building trust and credibility. One of the most effective ways to gain this insight is through building client personas - detailed profiles that represent different segments of your target...
Sure, the pros start plotting their legal marketing strategy by July – but if January snuck up on you, think of it as your opportunity to dive in now.
When a user attempts to access a web page that no longer exists or was moved to a new location, they encounter a 404 error, or "Not Found" error. Not only can this be frustrating for visitors and damaging to your website's overall user experience but...
Can IG and FB Stories Boost Your Firm's Social Media Presence? TLDR: yes. Instagram and Facebook Stories are powerful tools for law firms to stand out on social media. Even though Stories do disappear from your Feed, Profile and Direct Messages (DMs) after 24 hours,...
If you’re currently using Google Analytics (GA4) to monitor your firm’s website traffic and evaluate your online marketing efforts, it's important to be aware of a recent update to one of Google’s key metrics on the platform. Google GA4 Metrics Update: What...
We frequently get asked for input on whether a client should list with an online directory that has reached out. External link building, which includes getting listed on relevant directories is part of an integrated SEO strategy. The goal is to collect relevant back...
A heartfelt thank you to everyone who generously donated to the Movember Foundation last week in support of my Distinguished Gentlemen's Ride 2024. Your contributions will make a significant impact on men's health, specifically prostate cancer and mental health. It...
From courtroom to boardroom to back office, we get it. Let’s skip the part where you pay to educate your agency on how a law firm works, and get straight to work putting you ahead of the competition.