Insights from the Canadian legal marketing experts at Skunkworks
AI search can feel mysterious, but it’s actually pretty practical. It looks for clear, consistent, trustworthy information, especially in high-stakes fields like law. A lot of your potential clients turn to AI before reaching out to you. When you use AI tools...
Much like how the Oxford Dictionary adds new words every year, digital marketers invent new terms and acronyms. If you’re not living in this world every day, it can feel like marketers suddenly agreed to start speaking in tongues just to keep everyone else guessing....
Fisheries scientist David Levy publishes his memoir! Congratulations to long-time Skunkworks’ client, David Levy, on the publication of his memoir, Swimming Upstream: A Fish Biologist’s Journey. David’s book is a celebration of nature told through the eyes of a...
When it comes to building a marketing budget, one of the most common questions law firms ask is: How much should we spend? A good rule of thumb is to tie your marketing investment to your firm’s revenue and growth goals. Most professional services firms,...
I was recently interviewed by the Canadian Bar Association’s National Magazine for an article written by Julie Stauffer. We discussed the growing importance of digital presence for law firms, particularly how online reviews influence prospective clients. After...
In an industry built on trust and expertise, law firms often rely on traditional marketing methods to reach clients. Many firms feel more comfortable networking and building referrals, which feel less risky and more aligned with the personal trust-building central to...
The ideal outcomes of any presentation are as follows: your audience has a clear understanding of your topic, they walk away confident in your expertise, and you gain a wave of new prospective clients—making the time and effort invested completely worthwhile. One...
Social media remains a powerful tool for law firms looking to build their brand, engage with industry peers, and reach potential clients. With over 80% of law firms using social media in some professional capacity and LinkedIn, in particular, and Facebook being the...
Branding is more than just a logo or a catchy slogan. A brand has just a fraction of a second to make a first impression on potential clients. In that brief moment, elements like logo design, colour scheme, typography, and overall visual identity play a crucial role...
For law firms, websites are a key marketing asset. They act as your virtual front door and the landing pad for most other marketing initiatives (e.g., Google ads and paid social ads). Further, you can bet that even if a client has been referred to your firm, they will...
From courtroom to boardroom to back office, we get it. Let’s skip the part where you pay to educate your agency on how a law firm works, and get straight to work putting you ahead of the competition.