Insights from the Canadian legal marketing experts at Skunkworks
Clients occasionally ask us to review "cold call" emails they have received from a third party advising that "someone" has applied to register their domain name or offering to sell them a variant of their domain for a significant sum. Another popular tactic is a...
At Skunkworks, we believe a website should do more than look polished, it should reflect the calibre of the work behind it. That's why we were pleased to work with Nicole Mann, the principal of the Nicole Andrea Mann Advisory Group, to develop a digital presence to...
Meta Verified is a monthly subscription service for businesses and creators on Facebook and Instagram. It’s the little checkmark (badge) you see next to profile names. Simply put, it’s a way to pay for a "digital security and credibility bundle" that was previously...
Over the past year, it’s become clear that we’re in the middle of a fundamental shift in how people interact with searching for services online. For marketers and firms, this moment feels uncertain (and maybe a little stressful). At a practical level, the...
Skunkworks is proud to announce the launch of the new digital home for The Hon. Elliott Myers, K.C. —elliottmyersadr.ca. After a distinguished career on the Supreme Court of British Columbia, Elliott Myers transitioned his judicial expertise into a new role as a...
Every once in a while, I like to google myself just to see what is being said about me. It’s not vain, it’s almost a necessity in today’s world. I find information about where I am working, activities I have been involved in and occasionally, something pops up that is...
There’s a certain point in the year when everything starts to feel slightly out of place. Nothing is broken or urgent, everything just feels cluttered and not optimally managed. For many firms, Meta account management lives squarely in that category. What began...
Facebook page visibility on search engines: If your firm’s Facebook page isn’t appearing in Google search results, you’re not alone. Visibility issues can stem from simple settings, incomplete profiles, or indexing limitations. The good news: most of these problems...
Spring clean your law firm’s marketing data. Learn which metrics matter and turn Google Analytics insights into smarter decisions.
If your law firm is showing up in search but seeing fewer clicks, don’t panic. You’re not doing anything wrong, search itself has changed. When someone gets their answer without clicking through to a website it’s called a zero-click result. This is usually from an AI...
From courtroom to boardroom to back office, we get it. Let’s skip the part where you pay to educate your agency on how a law firm works, and get straight to work putting you ahead of the competition.