Insights from the Canadian legal marketing experts at Skunkworks
Recently we've seen a resurgence in messages coming through on Facebook and Instagram pages and via emails to clients threatening to suspend or permanently delete a Facebook account. They typically claim the client is in violation of Facebook Community Standards...
Websites are a law firm's key marketing asset. They are the landing spot for most other marketing initiatives and you can bet that even if a client has been referred to your firm, they will also go poke at your website. However, there are other online projects that...
Google reviews play an important role in today’s digital landscape. More than 90% of people are inclined to check Google Reviews and online testimonials before visiting a business. Reviews can assist prospective clients with their decision-making process and help your...
Your website is a key component of your marketing strategy. It can operate as a lead generation tool, a credibility check, or both. Either way, your website is not a “launch and forget it” proposition. Even if your marketing strategy does not include content marketing...
Video Marketing Video has emerged as one of the most popular media sources available across all platforms and channels. People love videos because they are more engaging and expressive than articles and photos. In fact, the amount of video people are consuming online...
It’s Google’s world, and we’re just living it. You may have been told by a member of your marketing team that Google is retiring their current website analytics platform, Universal Analytics, in favour of their newest property Google Analytics 4 (GA4). But what does...
At some point in our lives, we have all told our friends, coworkers, or relatives, “Just Google it.” It would be hard to imagine our life without Google. Every day, users rely on Google to carry out their daily searches. From finding the nearest grocery store to...
From courtroom to boardroom to back office, we get it. Let’s skip the part where you pay to educate your agency on how a law firm works, and get straight to work putting you ahead of the competition.