CML Offshore Recruitment

Targeting Professionals Around The World

CML Offshore Recruitment is a recruitment consultant tasked with selling the dream of living and working in the Caribbean to North American, European and Asian professionals. Although this might sound like the type of opportunity that sells itself, CML was encountering many interested professionals that were ultimately hesitant to commit to such a drastic change in lifestyle. In particular, many prospective accounting employees were afraid that the skills that they had developed in their own countries would not easily translate to an Island environment. To dispel this notion, Skunkworks developed a campaign constructed around the central refrain that “if you’re good enough, you can play anywhere.” We developed four advertisements for CML based on this theme, which were strategically placed in several global accounting publications. The result was a campaign that effectively convinced accounting professionals to accept that sometimes a dream job can be turned into a reality.

Services Deployed