The Missing Link(s): Practice Group Social Media for Law Firms

[This article was originally published on www.SLAW.ca in September, 2011] We have been watching the ascent of social media in legal marketing for a few years now. Law blogs, once considered a frivolity suitable only for the technogeek outliers at the fringe of the law firm, are now recognized as legitimate business development vehicles at many, […]

Brands Don’t Matter. Or Do They?

(Authors note:  A version of this article was first published on SLAW in July, 2010. ) In my experience, lawyers as a whole are not overly enthused about talk of brands and branding. If you must focus time, thought, money or all of the foregoing on a marketing effort of some kind, most would prefer to […]

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