In my experience, lawyers will happily spend money on marketing if it works. Unfortunately, the effectiveness of marketing has long been a matter of intuition. Most law firms lack meaningful metrics connecting marketing with client intake numbers. Without this data, law firms tend to make strategic marketing decisions based on what they see their competitors […]
Show Me the Clients: Connecting Law Firm Client Intake with Legal Marketing
By Jeremy Hessing-Lewis / February 24, 2016