When it comes to search results, relevance rules. While Google may assess a variety of factors in determining its secret sauce, each factor is used as a proxy for relevance. Bronson Jones & Company LLP is a leading lower mainland personal injury firm. While they already have a strong web presence outlining their firm and their personal injury practice, they needed to continue improving organic search engine rankings for specific practice areas. Moreover, having independent, targeted websites also decreases search engine marketing (SEM) costs.
Law firms cannot be all things to all people. The complexity of the legal system requires in depth knowledge of each practice area. Firms need a way to express their relevant expertise.
Vancouver leads the country in pedestrian deaths and this number continues to rise. Pedestrians who have been injured by a motor vehicle need strong representation in seeking compensation from ICBC. Accordingly, Skunkworks worked closely with BronsonCo to develop a stand-alone microsite dedicated to pedestrian accidents. The site is located at pedestrianaccidents.ca. A site dedicated to pedestrian injuries makes a lot of sense. If visitors need more information on the firm, they can easily link back to BronsonCo’s main site.