I am pleased to announce that Skunkworks Creative Group Inc. is now a Google AdWords Certfied Partner. While we have been managing AdWords accounts for our clients for several years, we have now completed the requisite qualifications to formalize our expertise. The certification badge speaks to our proficiency in Google’s increasingly dominant marketing ecosystem.
Making optimal use of a search engine marketing budget requires a sophisticated understanding of site analytics, AdWords tools, and campaign management experience. Accordingly, managing AdWords accounts is increasingly professionalized within marketing agencies. While we’re pleased to have Google’s certification in place, we continue to learn from each client. Optimizing an account is always an ongoing endeavour. Client’s needs change, the AdWords market changes, and new functionality becomes available on an almost weekly basis.
AdWords is a fantastic platform for marketing professional services firms and we look forward to developing campaigns for our clients as it continues to evolve.