Print media isn’t dead, it’s adapting. Although the hottest buzzwords in professional services advertising include words like “digital”, “online”, “social”, “search”, and “display,” the recent fascination with new media cannot be misconstrued as an indication that traditional media has taken its last breath. Providing a tactile medium, that digital advertising simply cannot match, print continues to pay large dividends in exchange for reasonable investments.
A superior integrated marketing plan still incorporates a significant component of print collateral, strategically deployed. Some of the print pieces we regularly develop with and for our clients include: brochures, stationery packages, flyers, targeted direct mail pieces and campaigns, posters, trade publication advertising, newspaper advertisements and campaigns, and magazine advertisements and campaigns.
Paper beats rock.