Physical

Print

Print

Print media isn’t dead, it’s adapting. Although the hottest buzzwords in professional services advertising include words like “digital”, “online”, “social”, “search”, and “display,” the recent fascination with new media cannot be misconstrued as an indication that traditional media has taken its last breath. Providing a tactile medium, that digital advertising simply cannot match, print continues to pay large dividends in exchange for reasonable investments.

A superior integrated marketing plan still incorporates a significant component of print collateral, strategically deployed. Some of the print pieces we regularly develop with and for our clients include: brochures, stationery packages, flyers, targeted direct mail pieces and campaigns, posters, trade publication advertising, newspaper advertisements and campaigns, and magazine advertisements and campaigns.

Paper beats rock.

Media Buying

Media Buying

Location. Location. Location. The main tasks of media buying are the negotiation of price and placement. A competent media buyer will plan your advertising investments, buy your ad space, and then effectively manage the media buys after they are placed. At Skunkworks, we get the job done by providing you with a comprehensive and strategic media plan to match your global marketing and advertising goals.

We have long-standing relationships with key media owners in legal and other professional services industries, which provides our clients with a significant advantage when it comes to placing their advertisements in trade publications and industry newsletters. As a leader in legal marketing we are also often the first to be approached regarding new media opportunities for entrepreneurial lawyers.

Our reputation allows us to place your firm ahead of the pack. Competing ads become background noise.

Swag

Swag

Stuff We All Get. Classy and memorable SWAG has become a critical accessory to distinguish professional service firms from one another. Go to any Law School, and you will hear students ranking firms based on the quality of branded pens, laptop cases, and coffee mugs that have ended up in their greedy hands. SWAG also provides a chance for firms to burn their brand identity into the minds of potential and current clients. While your print advertisement might occupy the eye of a client for thirty seconds, a cleverly designed office accessory might stay on their desk – reinforcing your firm’s brand identity – for upwards of twenty years.

Unfortunately, professional service firms have discovered the power of SWAG en mass and embraced it wholeheartedly – rendering your carefully branded pen just another well-intentioned but ignored office supply buried in some first-year associate’s desk. To guard against these SWAG tragedies, Skunkworks has developed relationships with several third-party vendors who supply superior products at a  reasonable cost. We are also always looking at new product lines and current industry trends to ensure that our clients’ SWAG includes items that future clients, current clients, students, and other professionals will cling to.

We help clients pick items for branding, resize the firms logo and other designs to fit promotional products, manage the purchase of these items from third-party vendors, and everything in between.

Stuff We All Get. We Get It.