Branding

Branding

“What does your audience think about when they think about you?”

The central truth of branding is that your brand does not belong to you. It exists outside of your organization, in the minds of your past, present, and potential future clients. Although you can influence your brand, you don’t own it – your audience does. As a professional service firm, organization or individual, Skunkworks will work together with you to build your brand so that it generates awareness and constructively shapes client expectations. Ultimately, your brand will define your business. We’ll help you define your brand.

Our brand development services include name consultation, logo development, collateral packages, and market strategy. A foundational piece of the brand for any organization is the corporate identity package – i.e. the name, logo, and colour palette that together visually define your business. Specializing in corporate identity for professional service firms, Skunkworks has helped numerous organizations position themselves as leaders and innovators in their respective fields.