Message

Branding

Branding

“What does your audience think about when they think about you?”

The central truth of branding is that your brand does not belong to you. It exists outside of your organization, in the minds of your past, present, and potential future clients. Although you can influence your brand, you don’t own it – your audience does. As a professional service firm, organization or individual, Skunkworks will work together with you to build your brand so that it generates awareness and constructively shapes client expectations. Ultimately, your brand will define your business. We’ll help you define your brand.

Our brand development services include name consultation, logo development, collateral packages, and market strategy. A foundational piece of the brand for any organization is the corporate identity package – i.e. the name, logo, and colour palette that together visually define your business. Specializing in corporate identity for professional service firms, Skunkworks has helped numerous organizations position themselves as leaders and innovators in their respective fields.

Content

Content

Content is king.

This is the battle cry of SEO professionals, web consultants, and marketing specialists the world over. Skunkworks is no exception. The recent emphasis on building out content represents a significant paradigm shift that our clients have long been preparing for. As Google and lesser-known search sites untiringly refine their algorithms to generate relevant links, content rich websites will continue to provide significant returns while digital properties dependent on less savory techniques will inevitably fall by the wayside.

Detailed bio pages, blogs, newsletters, infographics, and comprehensive practice group and service pages all represent areas where your business can easily distinguish itself as a key content contributor. Skunkworks’ trusted copywriters can generate professionally written, researched and edited material that seamlessly fits the culture of your firm.

Want consumer’s to start paying attention to your business? Give them something worth paying attention to.

Video

Video

The attention span of a web user can be measured in seconds. Video allows businesses to indulge impatient eyes in ways that written content simply cannot. Although blogs and newsletters allow businesses to easily connect with potential consumers, video is a medium that lets clients hear your voice, see your face, and appreciate the integrity of your messaging. Even so, while a well-produced video advertisement or site feature has the potential to showcase your strengths, a poorly produced video can swiftly undermine years’ worth of accumulated credibility. If you are a professional services firm, video is an area where you should proceed with caution.

Skunkworks has developed relationships with local producers, directors, and actors, to ensure that the video products we write and produce deliver powerful results on reasonable budgets. As video continues to become more ubiquitous, the cost of sticking to static material will start to become clear.

In a world of rich media, video is priceless.