The attention span of a web user can be measured in seconds. Video allows businesses to indulge impatient eyes in ways that written content simply cannot. Although blogs and newsletters allow businesses to easily connect with potential consumers, video is a medium that lets clients hear your voice, see your face, and appreciate the integrity of your messaging. Even so, while a well-produced video advertisement or site feature has the potential to showcase your strengths, a poorly produced video can swiftly undermine years’ worth of accumulated credibility. If you are a professional services firm, video is an area where you should proceed with caution.
Skunkworks has developed relationships with local producers, directors, and actors, to ensure that the video products we write and produce deliver powerful results on reasonable budgets. As video continues to become more ubiquitous, the cost of sticking to static material will start to become clear.
In a world of rich media, video is priceless.