Legal newsletters have been around since time immemorial. The paper and papyrus versions of these newsletters were used to keep clients informed of relevant changes in the law, maintain brand recognition, and showcase the breadth of a firm’s expertise. E-newsletters are meant to achieve the exact same goals, but through the use of 21st century technology.
Well versed in MailChimp, and deeply aware of recent anti-spam legislation, we help clients plan, devise, and design the newsletters that they send out to clients. MailChimp also allows us to review and analyze data regarding the total number of recipients, which clients engaged with the newsletter, their level of engagement, and conversion metrics. The result is a firm newsletter that, overtime, becomes increasingly relevant to clients.
If you’re a professional services firm, an E-newsletter is a no brainer.
Update a classic.