RSS in plain english

Doug Jasinski

In my discussions with lawyers about blogs and internet marketing at various seminars and events it is usually the case that only a very small percentage are familiar with RSS feeds. In a nutshell, RSS “feeds” allow people to subscribe to the various websites, blogs or sections of websites that are of interest to them. It’s an important technology for a whole myriad of reasons and “hardcore” technology and legal marketing folks tend to take it for granted but I think most lawyers are still at something of a loss as to what it is, how it works and why it matters. Therefore, I want to share one of Common Craft’s terrifically simple “In Plain English” videos that explains RSS more clearly. (Also, credit to Rex Gradeless at Social Media Law Student for giving me the idea via his own blog which I am shamelessly poaching here because I think it warrants broad distribution).

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