Doug Jasinski, B.A. (HON), LL.B. / President

Scouting Report

Book-Learnin': U of C, UVIC Law

Elixir of Choice: Americano

Ninja Skill:   Extracting clarity from complexity

Weird Office Behaviour: Tremendously bad spontaneous dancing

Addiction(s):  Winter jackets, motorcycle helmets

Personal Kryptonite: Indian food

Hidden Truth: Once kicked out of punk concert for excessive rowdiness

In an Alternate Universe: Runs a vintage motorcycle gear shop

Doug Jasinski is the founder and President of Skunkworks Creative Group Inc.

An experienced brand strategist and copywriter, Doug uses his background as a former trial lawyer to help clients parse the complexities of their own organizations and identify the key attributes that make them unique from their competition. Doug and his team then translate those differentiators into crisp, modern professional brands that are both authentic to the organization and approachable to their intended audiences.

Doug’s role at the agency spans brand strategy development, conceptual creative work, copywriting, website, blog and search engine optimization strategy, assessment of new technologies and oversight of all projects and work produced by the agency.

Doug is a regular columnist on legal marketing subjects for Canada’s leading law blog SLAW, and a frequent speaker to professional services organizations such as the Canadian Bar Association, the Continuing Legal Education Society of BC, the Legal Marketing Association, the Society of Notary Publics of British Columbia, and the British Columbia Real Estate Association. Doug is also a member of the Legal Marketing Association and was previously a board member for the Legal Marketing Association’s Vancouver Chapter.

Education

  • LL.B. – University of Victoria – 1993
  • B.A. (Honours) – University of Calgary – 1989

Professional Activities

  • Member – Legal Marketing Association (LMA)
  • Director – LMA Vancouver Chapter – 2006-2007
  • Chair – LMA Vancouver Chapter, Technology Committee – 2006-2007
  • Chair – LMA Vancouver Chapter, Marketing Committee – 2006

Seminars

  • October 2014 Continuing Legal Education Society of BC - Solo & Small Firm Conference 2014: Being Innovative + Ethical In Law Firm Marketing (Vancouver BC)
  • March 2014 University of Toronto - Social Media In Law (Webinar)
  • November 2013 Canadian Bar Association British Columbia Branch, Vancouver Family Law Section: Digital Marketing For Family Law
  • October 2013 Pacific Legal Technology Conference, Ethically Growing Your Practice With Social Media
  • May 2013, Legal Marketing Association Vancouver Chapter, Approaches to Web Marketing
  • April 2013 BMC Networks Client Seminar, “We Have A Website. Now What?”, (Vancouver)
  • January 2013, Canadian Bar Association Alberta Branch, 2013 Alberta Law Conference Strengths and Opportunities In A Sharing Culture (Social Media + Privacy)(Panelist)
  • November 2012, Osgoode Hall Law School, Osgoode Professional Development Program – Webinar: Social Media Platforms Demystified (Co-Presenter)
  • September 2012, Google Canada, Google Engage First Year Anniversary (Agency Speakers Panel) 
  • September 2012, British Columbia Legal Management Association + Legal Marketing Association Vancouver Chapter Co-Presentation, Content Marketing For Law Firms
  • March 2012, Department of Justice Canada, 8th National Litigation Symposium, What Litigators Need To Know About Social Media (Toronto ON)
  • October 2011, University of British Columbia Faculty of Law, Alternative Careers Day (Panelist)
  • June 2011 Harris & Company LLP, Annual Client Seminar (Guest Speaker)
  • February 2011 Canadian Bar Association British Columbia Branch – Webinar: Cloud Computing (Panelist)
  •  January 2011 Canadian Bar Association New Brunswich Branch, (Fredericton NB)
  • September 2010 Canadian Bar Association British Columbia Branch, Technology Course, (Nelson BC)
  • March 2010 Canadian Bar Association British Columbia Branch – Webinar: Twitter For Lawyers: Practicing Law 140 Characters At A Time
  • November 2009 Private Presentation To National Law Firm, Social Media And The Law Firm, (Vancouver BC)
  • October 2009 Pacific Legal Technology Conference iPhones, Blackberries and Smartphones, Taking It All With You (Vancouver BC)
  • September 30, 2009 Canadian Bar Association British Columbia Branch – Webinar: People are Talking: Social Media for Lawyers
  • June 27, 2009 North American South Asian Bar Association (NASABA) Annual Conference, Business Development Panel
  • May 12, 2009 CBA BC Law Practice Management Section, Social Media for Lawyers
  • January 30, 2009 2nd Annual Forum on Law Firm Management, The Canadian InstituteTaking Full Advantage of the Blogosphere to Build Your Profile.
  • January 21, 2009 Legal Marketing Association Vancouver Chapter, Social Networking for Lawyers
  • November 22, 2008 2nd Annual South Asian Bar Association Conference.  Social Networking for Lawyers. Panel discussion with Steve MatthewsDavid Bilinsky, & Ryan Weal (Vancouver)
  • October 2007 The 2007 Pacific Legal Technology Conference, 1) Podcasts, Websites and Google – What’s Hot in Law Firm Web Marketing; & 2) Closing Plenary – 25 Things You Really Need to Know and Take Home (Vancouver)
  • September 2007 The Society of Notaries Public of BC, Marketing Notary Services on the Web (Whistler)
  • June 2007 Continuing Legal Education Society of British Columbia, Personal Injury Conference 2007, Marketing a Personal Injury Practice (Vancouver)
  • April 2007 British Columbia Real Estate Association, Annual Meeting, Promoting Professionalism (Victoria)
  • April 2007 Canadian Bar Association and Legal Marketing Association Vancouver Chapter, Legal Marketing Bootcamp, Choosing Where to Advertise & Marketing With Technology (Victoria)
  • March 2007 Vancouver Association of Law Librarians, Internal Marketing in the Law Firm Environment (Vancouver)
  • November 2006 Legal Marketing Association Vancouver Chapter, Moderator – Legal Blogging Panel Seminar (Vancouver)
  • March 2006 Canadian Bar Association and Legal Marketing Association Vancouver Chapter, Legal Marketing Bootcamp, Pillars & Podcasts; Legal Marketing, Advertising & Technology (Kelowna)
  • January 2005 & February 2005 Real Estate Board of Greater Vancouver/Fraser Valley Real Estate Board, Opening Doors – Marketing Strategies for REALTORS (Vancouver/Surrey)

Publications

  • December 2015 Continuing Legal Education Society of BC - BARTALK: Your Website Is A Business Tool; Using Analytics To Measure Performance
  • Winter 2012/2013 British Columbia Legal Management Association – BCLMA TOPICS Magazine: Content Marketing For Law Firms
  • 2012 British Columbia Trial Lawyers Association – The VERDICT, Issue 134 – How To Work With A Marketing Firm When Launching A Litigation Practice (Co-Author)
  • April 2007, The Lawyers Weekly, Attracting Clients: Why Savvy Firms are Going Online http://www.lawyersweekly.ca/index.php?section=article&articleid=457
  • December 2006, The Lawyers Weekly, Marketing Diversity http://www.lawyersweekly.ca/index.php?section=article&articleid=393
  • August 2006, The Lawyers Weekly, Firms Playing The Name Game
  • June 2006, Canadian Bar Association BC Branch, BARTALK, Click to Win [More Business]

Media Citations