Campbell Froh May & Rice LLP, a Richmond-based law firm with a strong regional reputation, contacted Skunkworks requesting a new website and brand identity. Recognizing the years of service that the firm had provided to the community, we realized it was important that the brand be renewed without alienating the firm’s core clientele. Although decidedly modern, the new branding was developed with an eye toward subtle sophistication and restraint. Leveraging the firm’s strong links to the local population, the refreshed website features large eye-catching visuals of notable Richmond landmarks and community life. To convey the warmth and hospitality that defines this regional leader, the website also incorporates large high-contrast photographs of the firm’s lawyers and inviting images of the firm’s offices. Known for their measured approach to law, Campbell Froh May & Rice LLP were well served by a contemporary website and brand identity that conveyed professionalism without sacrificing approachability.