BTM Lawyers LLP is a mid-sized law firm located in the bourgeoning Suter Brook Village mixed-use retail/office development in Port Moody, British Columbia. Despite the nearby density, the firm was relatively invisible to their local market in the complex’s office tower. The firm sought to raise their profile in their own neighbourhood, and to project a young, fresh and approachable personality that accurately aligned with the firm’s leadership following a successful succession from the firm’s founders to a new generation of leaders.
Skunkworks developed edgier creative (playing off the pop-culture expression of “lawyering up”) to establish that BTM Lawyers is not your grandfather’s law firm,while utilizing traditional and localized techniques to broadcast this message. Transit advertising on bus shelters in high traffic areas adjacent to Suter Brook Village backed with localized print advertising provided the regional brand awareness and conversation-starters that the firm leadership was seeking, allowing the firm’s natural business development capabilities to kick into high gear.
In addition to transit and print advertising, Skunkworks also updated the firm’s website, prepared their digital assets for the assent of mobile, and created an online ad campaign to begin the transition to a digital-first strategy in the years ahead.