I am arriving late to the party with my 2010 Clawbie nominations, but wanted to add my voice to the choir nonetheless.
First and foremost amongst my reasons for doing so is to take the opportunity to extend a very heartfelt and public thank you to both Steve Matthews and Jordan Furlong of Stem Legal, who have spent many hours crafting, organizing and judging the Clawbies for several years now. Because the Clawbies are their baby and they are the judges, they will not be winning any Clawbies themselves, but in any parallel universe where they were not the organizers, you can rest assured that both the Stem Legal Strategy Blog and Jordan’s Law 21 would be multiple award winners. Both blogs are an indispensable part of my online reading and I recommend them to you unreservedly.
With that, I turn to the business at hand – my picks this year:
Dye & Durham is a well-known entity in the BC legal market providing a wide array of legal support services to the profession, and their BC Law Watch blog and twitter feed are wonderful examples to me of where good marketing is going in the years ahead. Rather than using these tools as a blatant self-promotion exercise, Dye & Durham has chosen to focus on their audience’s needs, by aggregating a wide variety of BC practice-related news announcements, bulletins, event notices etc. from the courts, law schools, courthouse libraries, and other relevant sources in one place. It’s an incredibly helpful information feed in my opinion, it aligns very well with the company’s role in the market, it’s easy on the eyes with extensive use of graphics in blog posts, and it elevates the brand by educating me rather than selling to me. All good.
I had the opportunity to meet Garry in person during a recent business trip to Toronto at a beer for bloggers event and was left with a very positive impression of the man. That led me to take a closer look at his blog upon my return, and blog posts like this have only confirmed my initial instincts. A practitioner’s blog done right, it showcases how blogs can be successfully used by solos and small firms to bring a personal touch to the practice of law that the big firms are not structurally suited to match.
In addition to visiting our fair country on a regular basis to speak on blogging, social media and technology to Canadian lawyers, Kevin’s company Lexblog has also developed a fair number of the blogs on behalf of larger Canadian firms. A former trial lawyer, Kevin is an innovator and an educator, and his blog provides valuable insight on where technology trends for the profession are heading next. He walks the walk, talks the talk, and is worth the read.
There you have it – three that made a difference for me in 2010. Good luck to all the finalists – the bar keeps getting higher every year which only benefits us all. Have a safe and happy new year’s everyone!