Legal Marketing Bootcamp: lessons on differentiating your law firm

Doug Jasinski

The Canadian Bar Association and the Vancouver chapter of the Legal Marketing Association held their joint Legal Marketing Bootcamp seminar last friday in Kelowna. Although I was a speaker, I picked up a few great examples from the audience on what firms are doing to differentiate themselves. During our discussions, one person gave the example of a law firm that sends their holiday cards in the summer instead of in December. Another participant volunteered that her firm eschews holiday cards entirely, and sends birthday cards instead. Simple, inexpensive, and brilliant. We should all be looking for more little gems like this.

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