Content is king. We all know that. But more often than not the number of times that you’re research has left you confused rather than confident about the choice you’re going to make, is one too many.
We need to employ a layman’s perspective to shape legal content to increase reader comprehension.
After all, how do you expect your readers to access information if it’s difficult to understand?
The law is complex, and many attorneys struggle mightily with developing legal-based content that speaks to their target market because of this complexity. But if you are not able to make your blog posts or other content accessible to your audience, you are failing at legal marketing.
Source: National Law Review