Legal blogging best practices

Doug Jasinski

There is a good article on legal blogging best practices this morning on the law.com website. The article points to statistics that suggest lawyers are (proportionately) turning to blogs in significantly greater numbers than the general population, and that one of the primary reasons is the marketing value of a good legal blog. In the Canadian context it is fair to say that there is still a significant amount of untapped territory available for lawyers interested in developing a practice-oriented blog.
The article also points out that the appearance of your blog plays an important role in how readers and potential clients perceive your brand, and that as the number of legal bloggers grows, both the design and content of your blog grow more important in ensuring your blog stands out.
You can access the full article here.

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