And not because of the abundance of rain. Many of our clients are adopting or thinking about developing sustainability policies for their offices. This includes looking at the use of environmentally friendly options for printing brand collateral as well as looking at greener options for corporate swag. In days gone by this was often prohibitively expensive. Those days are gone. Almost every paper supplier is coming out with FSC and PCW content papers all you need to do is ask your printer (or your designer) about the options — they will be happy to oblige. Green advertising is an issue that interests me and I’ll be providing links and tips for where you can look for help greening your marketing mix. But right now…I have to go put on my galoshes and run a couple errands.
October 20, 2008