We all know that Facebook can be beneficial for businesses, worldwide. The combined use of creative and targeting on social media is crucial to market your brand, product and service.
“In a basic sense, with better creative and better targeting, you have better performance.” With this comes the added responsibility of managing your conversion rates.
But the most important out-take of this is ensuring the right balance of creative and direct targeting. Law firms have that added task of incorporating effective messages in context to the services they provide clients.
In the end, when it comes to Facebook advertising, you have to ask yourself, “What do I want to optimize toward?” This could be conversions, clicks, video views, or any other metric that your business is focused on.
Source: Social Media Today