If you’ve ever worked in a large law firm as either a lawyer or legal marketer, you will be able to see the humour in the Anonymous Law Firm website. Warning: this is clever satire at its best and therefore only suitable for those prepared to laugh at themselves. As someone who regularly writes website copy for law firms, I found all of the clichés of the legal marketing genre nicely portrayed here. For lawyers, be sure to dig in to the individual lawyer bios for any number of recognizable character types.
August 11, 2006