If you’re familiar with optimizing websites to rank highly on Google then you have likely come to terms with the fact that Google occasionally makes changes to their algorithms that could undo some of your hard work. This was the case for many SEO specialists when the algorithm updates Panda and Penguin were released by Google in previous years. However, you know that an algorithm change is going to be more extreme than usual when experts in the industry begin referring to it as “Mobilegeddon.” In order to demystify this intimidating moniker, we’ve written this blog post detailing what can be expected to happen to your website rankings in the wake of this latest algorithm change.
What is Mobilegeddon?
Mobilegeddon refers to a date, April 21, 2015. This is the date that Google released a new algorithm aimed at rewarding mobile friendly websites by increasing the likelihood that they would appear in smartphone search results. To put it simply, if you have a mobile friendly site (one that incorporates responsive design or is a stand alone mobile site) your website is now more likely to appear higher up in Google’s search results for any searches that occur on a smartphone.
What about tablets, laptops and desktop computers?
For those who fear that their web traffic will slow to a trickle, it’s important to note that searches conducted on tablets, laptops, and desktop computers are not going to be affected by this update. The algorithm change affects iPhones, Android phones, and other smartphones exclusively.
Will I disappear from the Internet?
No. In fact, there is a good chance that the majority of the search terms that you rank highly for (your company name for instance) will be relatively unaffected. At the end of the day, Google’s main priority is making sure that people using their search bar end up on the website that they were looking for. If I searched for “Kentucky Fried Chicken” on my smartphone, the KFC corporate site will still show up first regardless of how mobile friendly it is as it is still the most relevant result for that specific search term.
However, a mobile friendly website will allow you to potentially show up higher for less specific search terms. For instance, a personal injury site that’s mobile friendly is now more likely to appear above a personal injury site that is not for searches like “personal injury lawyer”.
The End is
Near Here! What should I do?
If you’re reading this blog post now, then mobilegeddon has already occurred and your business has survived intact. Congratulations! However, if you want to maximize your position in search you need to be aware that user statistics indicate that the number of people using smartphones to search for professional service providers continues to increase. Therefore, it makes practical sense to create a mobile friendly website as soon as possible. You can achieve this goal one of two ways.
First, ideally you should revamp your website and focus on incorporating responsive design. This will ensure that your website appears clearly and is easy to navigate regardless of the size of the screen being used to access it. If your website is not currently responsive you would be wise to consider adding this to your “must have” list for the next scheduled website refresh.
Second, if a website refresh is a year or two away, or you want a relatively quick solution, you can create a stand alone mobile website using an online platform designed to create mobile friendly sites using design code from your main website. Generally speaking, this is not a bad temporary option as it doesn’t require you to design an entirely new website. We have gone this route with a number of clients using dudamobile.
For more information on how to make your website mobile friendly, please don’t hesitate in contacting Skunkworks Creative Group.