Client Alerts: Short and Sweet

Marni MacLeod

I agree with the author. We are bombarded with an avalanche of information every day. If client alerts are part of your overall marketing strategy then they need to be broadcast in a way that a) catches your client’s attention and b) explains why they should care.

“This is what happened”; paragraph two: “This is how this development could affect you/your business”; and paragraph three (and you do not always need a three): “What you should or need to do now.”

http://www.thelegalintelligencer.com/home/id=1202781661315/Keep-Things-Short-and-To-the-Point-Marketing-in-Minutes?mcode=1202615324341&curindex=0&slreturn=20170221194411

Or:

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