Twitter Moot Court Convenes Tomorrow.

On Tuesday, February 21st, 2012 at 10am PST (1pm EST) West Coast Environmental Law will be hosting the first ever Twitter Moot Court. The event takes the tried-and-true law school practice of mooting and flips it on its head by conducting it via social media. It’s an exciting innovation that will help interested parties explore […]

The Missing Link(s): Practice Group Social Media for Law Firms

[This article was originally published on www.SLAW.ca in September, 2011] We have been watching the ascent of social media in legal marketing for a few years now. Law blogs, once considered a frivolity suitable only for the technogeek outliers at the fringe of the law firm, are now recognized as legitimate business development vehicles at many, […]

Linking In A Little Deeper

[This article was originally published on www.SLAW.ca in June, 2011] Linkedin is the most common starting point for most lawyers when it comes to social media.  In recognition of that, I want to showcase a few features of Linkedin that you may not currently be using. Status Updates The status update box has been around for […]

The “New” Marketing

[This article was originally published on www.SLAW.ca in January, 2011] Lawyers frequently lament to me that they wish they could focus on the practice of law, rather than being perpetually barraged with new and un-billable marketing and technology demands. There is a palpable longing for the halcyon days when such a pure life was allegedly attainable. […]

My 2010 Clawbies Nominations

I am arriving late to the party with my 2010 Clawbie nominations, but wanted to add my voice to the choir nonetheless. First and foremost amongst my reasons for doing so is to take the opportunity to extend a very heartfelt and public thank you to both Steve Matthews and Jordan Furlong of Stem Legal, who […]

Toronto Legal Marketing Association Fall Conference – November 30, 2010

Tuesday November 30, 2010  marks the first full-day conference for the Toronto Chapter of the Legal Marketing Association. Themed as “The Changing Face of Legal Marketing”  (click the logo above for the conference program and details) the morning sessions are focused around social media with two highly recognized speakers, Mitch Joel and Adrian Dayton, while […]

Marketing Legal Services On The Deepening, Splintering Web

[This article was originally published on www.SLAW.ca in September, 2010] Five years ago, law firm web strategy for most firms I encountered consisted of the following statement:  “Yes, we have a website”.  If a firm could check that box, most felt they had done their duty and could get back to the more important work […]

The Richard Susskind Experience: Bespoke Suits, Power Drills, and the Power of Decomposing

Doug Jasinski’s notes on Richard Susskind’s presentation to the BCCA Centenary Conference.

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