Pay for Google Maps? What?

So, you’ve caught wind of a rumour that Google is charging money for Google Maps usage? Don’t panic! It’s not what it sounds like. You will not need to pay to view or use Google Maps as a user. But if you have an app or a website that uses Google Maps intensively, Google will […]

Google’s big “Speed Update” coming July 2018

Over the last few years Skunkworks has made a conscious effort to optimize our client websites for speed. Why? Because speed matters. And coming this July, it will matter even more as Google begins rewarding faster websites with better rankings. The why Google now considers websites in two ways. As a website visitor on a […]

No longer the master of your domain?

I see a surprising number of client crises that bridge my marketing and legal careers. Where one fails to provide a solution, I can often rely on the other to find a way forward. Some problems, however, remain without either a technical or legal fix. Losing control of your business’ domain name is just such a […]

Show Me the Clients: Connecting Law Firm Client Intake with Legal Marketing

In my experience, lawyers will happily spend money on marketing if it works. Unfortunately, the effectiveness of marketing has long been a matter of intuition. Most law firms lack meaningful metrics connecting marketing with client intake numbers. Without this data, law firms tend to make strategic marketing decisions based on what they see their competitors […]

On-Page SEO Best Practices

SEO optimization can be a complex and strategic process, but there are some best practices that are easy to implement and very beneficial for the SEO health of your website. Below is a list of some of the on-page SEO best practices you can follow on your own for optimizing your web pages for specific keywords. Before you continue, it may […]

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