Ontario’s Legal Marketing Rules in Brief — Updated for 2017

Skunkworks works with law firms and legal institutions in BC, Alberta, and Ontario. In order to properly serve our clients in these various provinces, we have to stay up to date on each province’s legal marketing rules. In the past, we’ve posted blog entries discussing both BC and Alberta’s legal marketing rules. In this post, […]

Alberta’s Legal Marketing Rules in Brief — Updated for 2017

Skunkworks works with law firms and legal institutions in BC, Alberta, and Ontario. Following my colleague’s post on BC’s legal marketing rules, we will be offering similar summaries of legal marketing rules for our clients across the country. In this post, the focus will be legal marketing in the Province of Alberta, where professional conduct […]

A Quick Refresher on BC’s Legal Marketing Rules — Updated for 2017

With the relaunch of the Law Society of British Columbia’s website, we wanted to take this opportunity to review Rule 4.2 of Chapter 4 of the Professional Conduct Handbook: Marketing of Legal Services.  These rules have become increasingly permissive; so much so that many lawyers now forget the rules exist. Rule 4.2 Let’s have a […]

BC Lawyers and Referral Fees

**Updated October 19, 2017, from a post originally written on the subject by Jeremy Hessing-Lewis in March 2012** Just about any lawyer will tell you that their best clients come through referrals. Referral relationships tend to be among a successful lawyer’s most valuable assets. However, members of the Law Society of British Columbia need to […]

Cool thing of the day: Adobe Post 2.0

Tasked with creating social graphics and short on time? It might be worth checking out Adobe Post 2.0 – the latest release of Adobe Post. New features include: Custom sizes for popular social networks and auto resize (Hallelujah!) New toys in the form of filters for colours and text Language support for right to left […]

No longer the master of your domain?

I see a surprising number of client crises that bridge my marketing and legal careers. Where one fails to provide a solution, I can often rely on the other to find a way forward. Some problems, however, remain without either a technical or legal fix. Losing control of your business’ domain name is just such a […]

Show Me the Clients: Connecting Law Firm Client Intake with Legal Marketing

In my experience, lawyers will happily spend money on marketing if it works. Unfortunately, the effectiveness of marketing has long been a matter of intuition. Most law firms lack meaningful metrics connecting marketing with client intake numbers. Without this data, law firms tend to make strategic marketing decisions based on what they see their competitors […]

New Website for Cloverdale’s MacMillan Tucker & Mackay

The reason we don’t offer generic law firm website templates is because the firms themselves vary so dramatically. The personalities of the lawyers, the communities in which they practice, each firm’s history, and the demographics of their clients will always lead us in different directions. We think that law firm websites reflect the core values of […]

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