BC Lawyers and Referral Fees

**Updated October 19, 2017, from a post originally written on the subject by Jeremy Hessing-Lewis in March 2012** Just about any lawyer will tell you that their best clients come through referrals. Referral relationships tend to be among a successful lawyer’s most valuable assets. However, members of the Law Society of British Columbia need to […]

Cool thing of the day: Adobe Post 2.0

Tasked with creating social graphics and short on time? It might be worth checking out Adobe Post 2.0 – the latest release of Adobe Post. New features include: Custom sizes for popular social networks and auto resize (Hallelujah!) New toys in the form of filters for colours and text Language support for right to left […]

No longer the master of your domain?

I see a surprising number of client crises that bridge my marketing and legal careers. Where one fails to provide a solution, I can often rely on the other to find a way forward. Some problems, however, remain without either a technical or legal fix. Losing control of your business’ domain name is just such a […]

Show Me the Clients: Connecting Law Firm Client Intake with Legal Marketing

In my experience, lawyers will happily spend money on marketing if it works. Unfortunately, the effectiveness of marketing has long been a matter of intuition. Most law firms lack meaningful metrics connecting marketing with client intake numbers. Without this data, law firms tend to make strategic marketing decisions based on what they see their competitors […]

New Website for Cloverdale’s MacMillan Tucker & Mackay

The reason we don’t offer generic law firm website templates is because the firms themselves vary so dramatically. The personalities of the lawyers, the communities in which they practice, each firm’s history, and the demographics of their clients will always lead us in different directions. We think that law firm websites reflect the core values of […]

The New Digital Storefront

At the beginning of the 21st century, web programmers the world over were predicting the inevitable collapse of brick and mortar stores. In ten years time they assumed that the whole world would be purchasing virtually every item and service online. This optimism famously led to the gross overreach of companies like pets.com – whose […]

Be Image Conscious: Using Images From the Web and Copyright

Tempted to enhance your blog posts, presentation or marketing project with images found on the web? Before you copy and paste STOP and  think about whether the image you want to use is subject to copyright. Don’t believe this is an important step? For an excellent case study on how failing to use properly licensed […]

The Deal with Fonts

Talk to any creative director or art director in the world and they will provide you with a litany of under appreciated design elements: from the proper use of negative space to the importance of adding appropriate texture. However, there is probably no element of design as under appreciated as font design. This is particularly […]

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