An Effective Framework for Gathering Client Reviews

Susan Kotal’s helpful article references testimonials but applies equally well to asking clients to provide Google Reviews which are better for SEO (in my opinion). Testimonials on websites are valuable but they lack the stamp of independence of a review provided on a third party platform that is not under your control. Because a client […]

Is Your Legal Marketing Content Client Centric?

Great reminder from @Stevelinney, CMO at readable.io. In my experience, many lawyers have a tendency to muddy the waters when it comes to writing public-facing marketing content. This is the content that is meant to catch the eye of potential clients who are at some stage of the buyer’s journey. That stage may be just […]

Pay for Google Maps? What?

So, you’ve caught wind of a rumour that Google is charging money for Google Maps usage? Don’t panic! It’s not what it sounds like. You will not need to pay to view or use Google Maps as a user. But if you have an app or a website that uses Google Maps intensively, Google will […]

Google’s big “Speed Update” coming July 2018

Over the last few years Skunkworks has made a conscious effort to optimize our client websites for speed. Why? Because speed matters. And coming this July, it will matter even more as Google begins rewarding faster websites with better rankings. The why Google now considers websites in two ways. As a website visitor on a […]

Lawyers for the Journey Ahead – KMSC Law LLP’s New Brand & Website

Lawyers for the Journey Ahead – The New Brand Buying a house. Having children. Recovering from an injury. Losing your job. Starting a business. Planning for the inevitable. These are some of the milestones along the journeys that make up our lives. Big or small, good or bad, these moments are when we need practical […]

Ontario’s Legal Marketing Rules in Brief — Updated for 2017

Skunkworks works with law firms and legal institutions in BC, Alberta, and Ontario. In order to properly serve our clients in these various provinces, we have to stay up to date on each province’s legal marketing rules. In the past, we’ve posted blog entries discussing both BC and Alberta’s legal marketing rules. In this post, […]

Alberta’s Legal Marketing Rules in Brief — Updated for 2017

Skunkworks works with law firms and legal institutions in BC, Alberta, and Ontario. Following my colleague’s post on BC’s legal marketing rules, we will be offering similar summaries of legal marketing rules for our clients across the country. In this post, the focus will be legal marketing in the Province of Alberta, where professional conduct […]

A Quick Refresher on BC’s Legal Marketing Rules — Updated for 2017

With the relaunch of the Law Society of British Columbia’s website, we wanted to take this opportunity to review Rule 4.2 of Chapter 4 of the Professional Conduct Handbook: Marketing of Legal Services.  These rules have become increasingly permissive; so much so that many lawyers now forget the rules exist. Rule 4.2 Let’s have a […]

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