Who has the best Canadian Law Firm Website?

Jordan Furlong, intrepid editor of the Canadian Bar Association’s NATIONAL magazine has launched a search for Canada’s best law firm websites. He has hand-picked a group of judges to make the call, with the results being released this fall. Categories include: 1. Big Firm (national/multi-jursidictional 2. Small firm/solo 3. British Columbia 4. Prairies 5. Ontario […]

A Brand of One

Came across a terrific blog post today from Jordan Furlong (Editor-in-Chief at CBA’s National magazine) today on his Law21.ca blog entitled “We are all solos” about the rising importance for lawyers of cultivating a personal brand as we move increasingly towards a milieu in which lateral movement and declining loyalty between firms and lawyers (both […]

McMillan Binch Mendelsohn rebrands as McMillan

McMillan Binch Mendelsohn has taken the plunge this week and rebranded as McMillan, (going to McMillan LLP as the legal name). The new wordmark makes clever use of typography in formatting he “i l l” in the firm’s name in a bar chart style and adopting a crisp, modern, orange and charcoal grey colour palette. […]

Canadian law firm student recruitment video – McInnes Cooper

mcinnescooper Originally uploaded by skunkworks creative group. Following up on my recent post about video coming to law firm websites (particularly in the context of student recruitment), I received a note this morning from Tara Erskine of McInnes Cooper alerting me to that firm’s efforts in this regard. Their video was shot and directed by […]

They Shoot, They Score: Fasken Martineau Teams Up With The Vancouver Canucks

puck Originally uploaded by skunkworks creative group. Canadian law firm Fasken Martineau DuMoulin LLP has just announced a new five year sponsorship deal with the Vancouver Canucks. [Read the news release here.] According to the release, the five-year deal includes Fasken signage on arena boards and LED ring screens at General Motors Place, as well […]

Law firm names: Short is sweet

Last year I wrote an article for Lawyer’s Weekly on the trend of law firms moving to shorter names. I was reminded of it when I came across an article this morning in the Philadelphia Businesses Journal of another U.S. firm – Gibbons Del Deo Dolan Griffinger & Vecchione that is moving to simply “Gibbons”. […]

A new look for Legal Marketing Canada

I’ve decided to compensate for my woeful lack of posts the last while by updating the site design with new graphics in advance of adding some additional resources, links and most importantly, new content coming shortly. Stay tuned.

Branding the law firm – your brand needs to stand for something

A recent article in the National Law Journal provides an excellent discussion on the need for focus when developing a law firm brand. While the article is American, its insights are equally relevant on this side of the border. The article points out the difficulty of developing a cohesive message, particularly for larger firms with […]


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