[This article was originally published on www.SLAW.ca in September, 2011] We have been watching the ascent of social media in legal marketing for a few years now. Law blogs, once considered a frivolity suitable only for the technogeek outliers at the fringe of the law firm, are now recognized as legitimate business development vehicles at many, […]
Brands Don’t Matter. Or Do They?
By Doug Jasinski / August 4, 2010
(Authors note: A version of this article was first published on SLAW in July, 2010. ) In my experience, lawyers as a whole are not overly enthused about talk of brands and branding. If you must focus time, thought, money or all of the foregoing on a marketing effort of some kind, most would prefer to […]
Do Political Contributions Still Make Sense For Law Firms?
By Doug Jasinski / May 29, 2010
(Authors note: This article was first published on SLAW in May 2010. ) Earlier this month, British Columbia residents witnessed political awkwardness at a level unusual even by West Coast standards when a special prosecutor cleared B.C. Solicitor General Kash Heed of wrongdoing in a criminal investigation. Mr. Heed was re-appointed to cabinet later that day, […]