The Missing Link(s): Practice Group Social Media for Law Firms

[This article was originally published on www.SLAW.ca in September, 2011] We have been watching the ascent of social media in legal marketing for a few years now. Law blogs, once considered a frivolity suitable only for the technogeek outliers at the fringe of the law firm, are now recognized as legitimate business development vehicles at many, […]

Linking In A Little Deeper

[This article was originally published on www.SLAW.ca in June, 2011] Linkedin is the most common starting point for most lawyers when it comes to social media.  In recognition of that, I want to showcase a few features of Linkedin that you may not currently be using. Status Updates The status update box has been around for […]

The “New” Marketing

[This article was originally published on www.SLAW.ca in January, 2011] Lawyers frequently lament to me that they wish they could focus on the practice of law, rather than being perpetually barraged with new and un-billable marketing and technology demands. There is a palpable longing for the halcyon days when such a pure life was allegedly attainable. […]

Marketing Legal Services On The Deepening, Splintering Web

[This article was originally published on www.SLAW.ca in September, 2010] Five years ago, law firm web strategy for most firms I encountered consisted of the following statement:  “Yes, we have a website”.  If a firm could check that box, most felt they had done their duty and could get back to the more important work […]

Brands Don’t Matter. Or Do They?

(Authors note:  A version of this article was first published on SLAW in July, 2010. ) In my experience, lawyers as a whole are not overly enthused about talk of brands and branding. If you must focus time, thought, money or all of the foregoing on a marketing effort of some kind, most would prefer to […]

Do Political Contributions Still Make Sense For Law Firms?

(Authors note: This article was first published on SLAW in May 2010. ) Earlier this month, British Columbia residents witnessed political awkwardness at a level unusual even by West Coast standards when a special prosecutor cleared B.C. Solicitor General Kash Heed of wrongdoing in a criminal investigation. Mr. Heed was re-appointed to cabinet later that day, […]

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