Canadian Lawyer Magazine features cover story on legal marketing

Doug Jasinski

The August 2005 issue of Canadian Lawyer Magazine features a cover story on legal marketing entitled “Legal Marketing Gets Hip; The New Marketing Gurus”.
The article emphasizes the growing importance of the marketing role in Canadian law firms, and highlights the work of innovators within law firm marketing departments who are moving their firms away from a “follow-the-pack” mentality in their approach to marketing and brand development.
Heather Gray-Grant, Director of Marketing and Business Development for Alexander Holburn and Lang LLP (and a Skunkworks client) is prominently featured in the article and is cited as “one Canada’s top legal marketers”.

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