Following up on my recent post about video coming to law firm websites (particularly in the context of student recruitment), I received a note this morning from Tara Erskine of McInnes Cooper alerting me to that firm’s efforts in this regard.
Their video was shot and directed by a summer law student and articled clerk at the firm. Watch it and I think you will agree that you’ve got a richer sense of the firm’s culture and what it would be like as a place to work than you are able to glean from the standard-issue page of prose that occupies most firms’ student recruitment page on their website. That’s why I believe you are going to keep seeing more rich content like this in the future.
You can access the video here: www.mcinnescooper.com/students/
Thanks to Tara for the heads-up and kudos to McInnes Cooper for being one of the leaders in this category.