Bad Idea Of The Day: Forging A Judge’s Signature To Improve Your Company’s SEO

Doug Jasinski

According to reports in the Washington Post, Vice, and other media outlets, a jewelry company executive named Michael Arnstein filed a lawsuit to have allegedly defamatory online criticisms about his company de-indexed from Google listings and was successful in obtaining a court order to that effect. Google then dutifully removed the offending URLS listed in the judge’s order. So far, so good.

The trouble started when additional critiques resurfaced, and the owner seemingly chose to take an express route to justice the second time around, submitting new takedown orders to Google that prosecutors allege were forgeries of the judge’s order from the initial hearing. Turns out DIY is not a good approach when it comes to crafting judicial orders. Click through to read the full story.


But the really mindboggling part is where Arnstein straight up tells someone via email that he had “photoshop[ped] the documents for future use when new things ‘popped up’ and google legal never double checked my docs for validity. I could have saved 100k and 2 years of waiting/damage if I just used photoshop and a few hours of creative editing,” he allegedly wrote. “Lawyers are often worse than the criminals.”

Source: VICE


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