Murphy Battista LLP – BC Personal Injury Lawyers – Brand Refresh + New Website

Skunkworks has had the privilege of working with Murphy Battista LLP since 2012. Over these last 7 years, the firm has grown from 10 to 24 lawyers, added 3 new offices, and solidified its position as one of BC’s leading teams of plaintiff’s personal injury trial lawyers. While much has changed, Murphy Battista LLP’s focus […]

An Effective Framework for Gathering Client Reviews

Susan Kotal’s helpful article references testimonials but applies equally well to asking clients to provide Google Reviews which are better for SEO (in my opinion). Testimonials on websites are valuable but they lack the stamp of independence of a review provided on a third party platform that is not under your control. Because a client […]

Is Your Legal Marketing Content Client Centric?

Great reminder from @Stevelinney, CMO at readable.io. In my experience, many lawyers have a tendency to muddy the waters when it comes to writing public-facing marketing content. This is the content that is meant to catch the eye of potential clients who are at some stage of the buyer’s journey. That stage may be just […]

Happy New Year. Are you “on trend” for 2018?

Making sure your site is Accelerated Mobile Project (AMP)-friendly, improved best practices to secure your online presence (and reputation), adding private client portals and small scale, client-specific marketing to the mix, and making better use of independent third party rankings and reviews all make good sense to me. Not so sure about the Internet of […]

Google My Business – Don’t Game the System and Don’t let Your Marketing Agency do it Either.

Search Engine Land’s article highlights a particular pet peeve of mine. Not that long ago I was doing a bit of work for a client to make sure they were showing up properly on the local Google map. While looking closely at the map, I noticed that two of the top three slots were filled […]

Preventing Law Firm Identity Theft

Fake law firms are on the rise… While no one domain name extension can be completely immune to scammers or solve the problem of website fraud, one thought to help minimize the risk to consumers is to ensure that certain verification and transparency safeguards are put in place for legal services websites. While such safeguards […]

Metrics and Marketing ROI

Qamar Anwar makes a good point about the importance of data as the foundation of marketing. While it’s fair play to call out marketers who are not engaging in data analysis to inform future marketing efforts, I do have two quibbles. ¬†First, data on its own (whether from Google or social media platforms) are not […]

BC Lawyers and Referral Fees

**Updated October 19, 2017, from a post originally written on the subject by Jeremy Hessing-Lewis in March 2012** Just about any lawyer will tell you that their best clients come through referrals. Referral relationships tend to be among a successful lawyer’s most valuable assets. However, members of the Law Society of British Columbia need to […]

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