Reasons for Judgment: A Lawyer’s Guide to SEO

Reasons for Judgment: A Lawyers’ Guide to SEO Citation: Reasons for Judgment: A Lawyers’ Guide to SEO, 2018-0812   Registry: Vancouver Before: Google   Counsel:  J. Hessing-Lewis, Skunkworks Creative Group Inc.   Place and Date of Judgment: Vancouver, BC, August 29th, 2018   Introduction — Caveat Google Overview of the Facts Issue Identification Define Terms […]

Client Profile: Todd Strang, Grande Prairie Lawyer

This post is part of our series profiling individual lawyers. The practice of law spans a lot of personalities and the idea is to dive a little deeper into their individual backgrounds and outlooks on the legal profession. These posts are structured as Q&A interviews. We are starting with Todd Strang, a corporate commercial lawyer […]

Lawyers for the Journey Ahead – KMSC Law LLP’s New Brand & Website

Lawyers for the Journey Ahead – The New Brand Buying a house. Having children. Recovering from an injury. Losing your job. Starting a business. Planning for the inevitable. These are some of the milestones along the journeys that make up our lives. Big or small, good or bad, these moments are when we need practical […]

A New Website for Simpson Thomas & Associates

Legal marketing is ultimately about connecting prospective clients with the right lawyers. We build websites without losing site of this goal. It helps that boutique law firms have a notable marketing advantage: they can tell prospective clients exactly what they do. Simpson, Thomas & Associates, ICBC claim trial lawyers with offices in Vancouver, Delta, and […]

No longer the master of your domain?

I see a surprising number of client crises that bridge my marketing and legal careers. Where one fails to provide a solution, I can often rely on the other to find a way forward. Some problems, however, remain without either a technical or legal fix. Losing control of your business’ domain name is just such a […]

Show Me the Clients: Connecting Law Firm Client Intake with Legal Marketing

In my experience, lawyers will happily spend money on marketing if it works. Unfortunately, the effectiveness of marketing has long been a matter of intuition. Most law firms lack meaningful metrics connecting marketing with client intake numbers. Without this data, law firms tend to make strategic marketing decisions based on what they see their competitors […]

New Website for Cloverdale’s MacMillan Tucker & Mackay

The reason we don’t offer generic law firm website templates is because the firms themselves vary so dramatically. The personalities of the lawyers, the communities in which they practice, each firm’s history, and the demographics of their clients will always lead us in different directions. We think that law firm websites reflect the core values of […]

Short & Sweet Law Firm Names

At Skunkworks, we are keen followers of law firm naming conventions. I have previously posted some of my views on law firm names to this blog. I went with Small Law Corporation for my business law firm because I suspected that the Internet wasn’t craving a Hessing-Lewis branded firm. The politics would have been more […]

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