Acheson Whitley Sweeney Foley: Brand Identity and Website

Marni Macleod

Skunkworks had the pleasure of creating a new brand identity package for Vancouver Island personal injury and class action law firm Acheson Whitley Sweeney Foley. A leading British Columbia personal injury law firm the firm represents people who have been injured in motor vehicle accidents, slip and falls, or by defective products the firm. They had an existing website on a CMS that was very powerful but not quite the right fit for what they actually needed.  They were also looking to update their brand identity without foregoing the goodwill they had built up over the years through a consistent brand awareness campaign via the telephone directories.

Starting with their brand identity we developed a new wordmark and icon. The new icon represents the many components that form a typical personal injury file: the nature of the injury, physical and economic losses, prognosis for recovery, and client advocacy. The icon also conveys teamwork and the firm’s commitment to the highest standards of quality and integrity in presenting the complete picture of how a car accident has affected a client’s life.

The Acheson Whitley Sweeney Foley website show cases their legal team, provides useful information about ICBC Claims, and includes a Blog for publishing news and important articles, all of which can be easily managed through a WordPress platform. Visit their new website here.



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