Is Your Legal Marketing Content Client Centric?

Great reminder from @Stevelinney, CMO at readable.io. In my experience, many lawyers have a tendency to muddy the waters when it comes to writing public-facing marketing content. This is the content that is meant to catch the eye of potential clients who are at some stage of the buyer’s journey. That stage may be just […]

Reasons for Judgment: A Lawyer’s Guide to SEO

Citation: Reasons for Judgment: A Lawyers’ Guide to SEO, 2018-0812   Registry: Vancouver Before: Google   Counsel:  J. Hessing-Lewis, Skunkworks Creative Group Inc.   Place and Date of Judgment: Vancouver, BC, August 29th, 2018   Introduction — Caveat Google Overview of the Facts Issue Identification Define Terms Primary Sources Secondary Sources Issues — Analysis Pleadings […]

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