Programmatic Ads and Reputation Management – What you Need to Consider

I get the efficiencies to be gained through programmatic ads but I have never been very comfortable with this tool in the professional services context. Turns out I am not alone.   …. an online study of more than 300 senior marketing decision makers, along with perspectives from among the CMO Council’s membership…focus is on […]

For eight years, hackers have been able to exploit this password-stealing flaw in Joomla

via: BitDefender’s blog. For the last eight years a critical vulnerability has lurked within the code of Joomla CMS which could have allowed malicious hackers to steal every user’s login credentials – including those belonging to administrators. The serious security hole, which was patched in version 3.8 of Joomla released last week, was disclosed by […]

Using forms on your site? Get your SSL together. Chrome to warn users of “insecure” HTTP sites.

Check your HTTP or risk scaring clients off Google Chrome is notifying site owners of “HTTP” sites that, starting October 1, 2017, Chrome (version 62) will show a “NOT SECURE” warning when users type text into forms on an HTTPs pages. That includes forms like: Get a Free Consultation Book Appointment Contact Us Find a […]

Who are Your Buyer Personas?

How you use the trends identified will depend on knowing as much as you can about your audience. It’s no longer about you (it actually never was), it’s about them. People do not like content that is not relevant to them. Instead, content that is personalized and based on user personas is more likely to […]

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