Disconnect between marketing and measurement still a tough nut to crack.

Two questions that consistently come up in our business are 1) How much should we spend on our marketing? and 2) How do I know it’s working (aka ROI)? The average spend on marketing for high-performance professional services firms ranges from 1-4% of gross depending on objectives. The answer to the second question is going […]

User Experience Design

One of the most important things to worry about when creating a website is how the user will interact with it.  A good site will allow your visitors to know intuitively where to find the information they need, and how to find that information as quickly as possible. Alternatively, a bad site will confuse your visitors, and they […]

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